A REVOLUTION OF GRAPES AND WINE HAS BEGUN:

the "Pop" line

POP was born from the idea of taking wine back to its POPular dimensions, making it less elite and more genuine and sustainable.

It’s a wine that rebels against the comfort of living rooms, relying on its natural essence to carry us back to the aromas of the wine harvest and the pleasure of good company. 
POP is our wine, a wine that belongs to all of us.